top of page
Business Identity
totally Elf branding.jpg

Lucy at Totally Elf (who also runs Made by Olivy) specialises in totally mischievous and fun elf accessories, answering demand for the ever popular Christmas Elf trend. 
Lucy and I brainstormed together over ideas, then working to Lucy's brief I used a fun handwritten 'shouty' font as though an elf had scribbled it in mischief, and then created the word 'ELF' to look like stripy elf legs, which also reflects the colours of Christmas candy canes. Using offset angles with bursts of stars and Christmas baubles creates a really fun, mischievous feel. Bright Christmas colours and the contrast between green and red create a colour pop which will stand out to the target market and make it clear this is a seasonal brand.  


Lucy required a graphic element to act as a separator for text, so I created a string of the Christmas baubles/ lights. packaging. The project also covers packaging stickers and an order compliments card to encourage social media engagement and additional orders.

Find Totally Elf online at:

totally Elf [F]_pom pom lights looped.png
totally elf jumpers 2.jpg
totally elf jumpers.jpg
bottom of page