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GRAPHIC DESIGN, WATERCOLOUR ART & BESPOKE ILLUSTRATION
FMCG Packaging Design
During freelance and later permanent employment, I creatively artworked packaging for hundreds of Fast Moving Consumer Goods (FMCG) for retail chain store Wilko.
I created cutters, retouched photography, combined stock photography to build images, created symbols and engaging layouts to strict brand guidelines. I worked over various ranges including home furnishing, DIY, Decorating, Garden, Pet food, health and beauty. I ensured consistency throughout the product bay and that artwork adhered to the garden style guide.
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